Expert renovation lending guidance — without the full-time expense
Looking to build or enhance your renovation platform?
The Reno Gal LLC is a specialized consulting firm dedicated to helping lenders build, refine, and scale profitable renovation lending operations. With deep industry expertise and hands-on operational experience, Jennifer partners with leadership teams to strengthen processes, improve compliance readiness, elevate staff performance, and deliver a smoother, more predictable borrower experience.
Whether you’re looking to build or expand your renovation lending division, assist clients through a complex renovation project, or simply gain clarity on how renovation financing works, The Reno Gal LLC serves as a trusted expert every step of the way. Jennifer’s goal is to make renovation lending more accessible, more efficient, and more successful—for everyone involved.
Jennifer “The Reno Gal®” Goldsby helps mortgage lenders, brokers, banks, and credit unions build, launch, and optimize renovation lending platforms — without the cost or commitment of a full-time hire.
With more than 20 years’ experience in mortgage lending and renovation programs, Jennifer has seen firsthand the challenges lenders face when trying to enter or expand in the renovation space. From the complexity of investor requirements to the operational burden of training, technology, and compliance, even the most capable teams can struggle to make renovation lending profitable.
That’s where her expertise comes in.
As a renovation lending consultant, Jennifer partners with organizations of all sizes to simplify the process — helping them design smart workflows, train staff, implement technology, and qualify to sell directly to Fannie Mae®, Freddie Mac®, FHA, VA, and USDA. Whether you’re building a new platform or fine-tuning an existing one, Jennifer provides the tools, training, and insight to help your team succeed.
Jennifer’s goal is simple:
To help lenders turn renovation loans into a sustainable, scalable line of business — efficiently, compliantly, and profitably.
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Services Offered
- End-to-end consulting for renovation loan programs
- Custom training for operations and sales teams
- Loan origination software setup and workflow design
- Product guides, disclosures, and job aids (written or recorded)
- Process audits and performance evaluations
- Marketing and borrower education support
Why Lenders Work With The Reno Gal®
- Deep renovation lending expertise — without the full-time expense
- Objective, investor-agnostic guidance
- Practical, actionable solutions (no theory, just results)
- A proven track record of helping lenders grow in a challenging niche
Pricing
Tier 1
Advisory Only
- 2 strategy calls/month
- Email support during normal business hours
- Resource sharing
- 36-month contractual commitment
- Email support during normal business hours
- Resource sharing
- 36-month contractual commitment
$2,500 / month
Tier 2
Implementation + Training
- Weekly calls
- Staff training
- Process development
- 18-month contractual commitment
- Staff training
- Process development
- 18-month contractual commitment
$5,000-$7,000 / month
Tier 3
Fractional Director of Renovation Lending
- All of the above
- On-call support
- Involvement in marketing
- Involvement in compliance
- Involvement in investor relations
- Quality Control reviews
- 12-month contractual agreement
- On-call support
- Involvement in marketing
- Involvement in compliance
- Involvement in investor relations
- Quality Control reviews
- 12-month contractual agreement
$7,500-$10,000 / month
Tier 4
Single Loan Support
- On-call support for specific loan during normal business hours
- Email support for specific loan during normal business hours
- No contractual commitment
- Email support for specific loan during normal business hours
- No contractual commitment
$895 / loan
Tier 5
Mortgage Professional Coaching
- One-on-one webinar support
- No contractual commitment
- No contractual commitment
$150 / hour
On-Site Consulting Rates
All on-site services include a pre-visit planning call and follow-up documentation. Minimum 14-day notice for on-site engagements. 50% deposit required to confirm booking. Cancellations within 7 days of scheduled visit may incur a 25% fee. Postponements due to weather or client emergencies will be accommodated.