Expert renovation lending consulting services

Looking to build or enhance your renovation platform?

The Reno Gal LLC is a specialized consulting firm dedicated to helping lenders build, refine, and scale profitable renovation lending operations. With deep industry expertise and hands-on operational experience, Jennifer partners with leadership teams to strengthen processes, improve compliance readiness, elevate staff performance, and deliver a smoother, more predictable borrower experience.
Whether you’re looking to build or expand your renovation lending division, assist clients through a complex renovation project, or simply gain clarity on how renovation financing works, The Reno Gal LLC serves as a trusted expert every step of the way. Jennifer’s goal is to make renovation lending more accessible, more efficient, and more successful—for everyone involved.
Jennifer Goldsby Reno Gal

Jennifer Goldsby

Jennifer “The Reno Gal®” Goldsby helps mortgage lenders, brokers, banks, and credit unions build, launch, and optimize renovation lending platforms — without the cost or commitment of a full-time hire.

With more than 20 years’ experience in mortgage lending and renovation programs, Jennifer has seen firsthand the challenges lenders face when trying to enter or expand in the renovation space. From the complexity of investor requirements to the operational burden of training, technology, and compliance, even the most capable teams can struggle to make renovation lending profitable.

That’s where her expertise comes in.

As a renovation lending consultant, Jennifer partners with organizations of all sizes to simplify the process — helping them design smart workflows, train staff, implement technology, and qualify to sell directly to Fannie Mae®, Freddie Mac®, FHA, VA, and USDA. Whether you’re building a new platform or fine-tuning an existing one, Jennifer provides the tools, training, and insight to help your team succeed.

Jennifer’s goal is simple:

To help lenders turn renovation loans into a sustainable, scalable line of business — efficiently, compliantly, and profitably.

jennifer@therenogal.com(844) RENO-GAL
LinkedInYouTubeInstagram
Jennifer Goldsby Reno Gal

Services Offered

  • End-to-end consulting for renovation loan programs
  • Custom training for operations and sales teams
  • Loan origination software setup and workflow design
  • Product guides, disclosures, and job aids (written or recorded)
  • Process audits and performance evaluations
  • Marketing and borrower education support

Why Lenders Work With The Reno Gal®

  • Deep renovation lending expertise 
  • Objective, investor-agnostic guidance
  • Practical, actionable solutions (no theory, just results)
  • A proven track record of helping lenders grow in a challenging niche

Pricing

Tier 1
Advisory Only

- 2 strategy calls/month
- Email support during normal business hours
- Resource sharing
- 36-month contractual commitment

$2,500 / month

Tier 2
Implementation + Training

- Weekly calls
- Staff training
- Process development
- 18-month contractual commitment

$5,000-$7,000 / month

Tier 3
Fractional Director of Renovation Lending

- All of the above
- On-call support
- Involvement in marketing
- Involvement in compliance
- Involvement in investor relations
- Quality Control reviews
- 12-month contractual agreement

$7,500-$10,000 / month

Tier 4
Single Loan Support

- On-call support for specific loan during normal business hours
- Email support for specific loan during normal business hours
- No contractual commitment

$895 / loan

Tier 5
Mortgage Professional Coaching

- One-on-one webinar support
- Minimum 1 hour booking required
- No contractual commitment

$150 / hour